Building a Strong Pharma Brand Identity in a Competitive Market
In the modern healthcare industry, creating a strong and trustworthy pharma brand identity is no longer optional it is essential. With increasing competition, strict regulations, and informed healthcare professionals, pharmaceutical companies must focus on how their brand is perceived across every touch point. A strong brand identity in the pharmaceutical
Punjab Govt Launches Internship Opportunity for Pharm-D Students and Graduates
In a positive development for aspiring pharmacy professionals, the Health and Population Department Punjab has introduced a structured internship program aimed at Pharm-D students and recent graduates. This initiative, offered through the Directorate of Drugs Control Punjab, is designed to provide practical industry exposure and strengthen career readiness in the
Medical Representatives Under Pressure as Fuel Prices Rise
The continuous increase in petroleum product prices across the country is putting significant financial pressure on the pharmaceutical industry’s field force, especially Medical Representatives. These professionals, who are required to conduct daily visits to doctors, pharmacies, and medical markets, are finding it increasingly difficult to manage their routine operations within


